Bhumi Pednekar who is seen in recent release film BALA revealed that the concept of film is based on the social stigma of defining beauty and will overcome that and teach Self Love. She plays the role of a girl with dark skin complexion and how society mistreats her and inspite of that she comes out strong. She says, that in general society prefers Fair skin type in India and which is what she is trying to fight with this film. On the other hand, Ayushmann Khurrana who plays the lead actor enacts the character of a man who deals with pre-mature balding and how things change for him. After this Bhumi will be seen in film Pati Patni aur Woh and Ayushmann will be seen in upcoming film Gulabo Sitabo with Amitabh Bachchan.