Srikanth Velamakanni speaking on how to start a venture in analytics Big Data Data Science and Current trends in Data Science. Srikanth’s passion for analytics makes him a thought leader in the space an active public speaker and evangelist at large. Srikanth has a BS in Electrical Engineering from IIT-Delhi and an MBA from IIM Ahmedabad. A former investment banker he co-founded Fractal more than 14 years ago. Prior to Fractal he worked on structured debt transactions and collateralized bond obligations at ANZ Investment Bank and ICICI. At Fractal Srikanth helps build value for the world's finest CPG and financial services companies. In the quest to build world class business intelligence solutions Srikanth and the team at Fractal Sciences actively explore the linkages between neuroscience consumer behavior and artificial intelligence. As a co-founder and the CEO Srikanth believes that making Fractal one of the world’s best places to work is a key responsibility along with institutionalizing the company credo of impact insight and innovation for clients the world over. Srikanth enjoys speaking and writing on the power of Big Data in improving and enhancing customer experience enabling better decision making. A regular invitee to prestigious international and national events hosted by the likes of NASSCOM IIM-A and Mint daily Srikanth has also been voted as one of the ten most influential analytics leaders in India 2014 by the Analytics India Magazine. Current: Chief Executive Officer Fractal Analytics February 2000 – Present (15 years 10 months)San Francisco Bay Area Co-founded Fractal Analytics in February 2000 and have been the Chief Executive Officer since 2006. Over the last 14 years at Fractal I have been fortunate to be a part of the evolution of analytics & big data industry. Have been involved with several Fortune 100 global companies across industries in institutionalizing analytics in their organizations. Assistant Manager ICICI Worked with Structured Products Group and was involved in several asset back and mortgage backed structured finance transactions. I was part of the team that launched of India's first CDO in 1999.